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Off Road Expo 2003 Report
by Michael Flores and Sean Breaux

Off Road Expo 2003

POMONA, CA- The sun rises on the Los Angeles County Fairgrounds Saturday morning, as vendors and exhibitors prepare for a jam-packed day of question answering, appointment making, magic car polish purchasing, and friendly mingling. The annual Off Road Expo is the largest event of its kind, bringing together the many facets of the offroad industry into one easy-to-swallow capsule, spanning two days of a select weekend in October. Expanding into an additional two halls and larger outdoor display, this year's Expo was bigger and better than ever. Enthusiasts fill the not-so-conveniently located parking lot and pile on the tram, eagerly awaiting their chance to throw down a hard earned 9.00 in exchange for an inside glimpse at some of the most elusive and well-built vehicles and products to grace the offroad industry. Just as the entry line begins to leak into the neighboring city of La Verne, the gates open and the rabid fans are let loose inside.

Jamie Campbell, 7s racer and fabricator for Penhall talks shop with Embee Performance's David Dahlberg. Campbell was dislpaying Penhall Fabrication's newest creation, a 4 seat prerunner buggy.

Scott Steinberger of PCI Race Radios proudly displays his new hot rod. Built by Newline Products, this trophy F150 prerunner is on the cutting edge of desert racing technology. It also looks great, with it's blue ghost flame paint scheme.


Nestor Berardi, owner of Newline Products and off-road fabrication prodigy, stands in front of his newest project, a Toyota Tundra still under construction for Dana Nicholson.

The latest from Newline's bolt-on bag of tricks, a four linked Tundra retaining the stock bed. This is to ensure the capability of transporting a motorcycle, critical for the man made famous from his highly successful "Crusty Demons of Dirt" video series.



Tony "El Chinero" Tellier tells tales of wild Baja adventures and makes plans for new ones.


Looks like a Winner! Dave Winner, owner of Fabtech, had his prerunner on display at the expo. Sporting uniquely designed front A arms and a wild cantilever rear suspension, this truck is sure to make loud noises and throw big rocks.


Danny Porter, Larry Ragland and Bob Shepard attentively watch the video on display at the PRC booth.

Baja legend Larry Ragland takes a moment to smile for the camera.


Porter Race Cars had one of the most striking booths at the expo. A gorgeous table, cutting edge trophy truck, a nice palm tree, and the coolest martini shakers on earth contributed to this.

Ronnie and Darrel of PRC show off their precision engineered martini shakers.


The Davis Motorsports crew stands proudly in front of their Lightforce sponsored 7s race truck. In true rockstar fashion, Kevin Davis (center) autographed posters for giddy race fans.

The Terrible Herbst semi was in attendance, and open for all to check out.


These two youngsters escaped the fervent madness of the expo, seeking shelter in the Terrible Herbst trailer's lounge.

Casey Folks, director of the BITD racing association, and Aaron Dixon of Dixon Bros. Racing (class 7s) having a friendly chat in front of the Best in the Desert booth.


Fabtech Trophy Truck driver Kyle Taylor watches taped tv coverage of his win at this years BITD Vegas to Reno in front of the BITD booth.

... and so do we. Often the brunt of many jokes, the 909 contingent is a force to be reckoned with in the offroad community. Ladies and gentlemen, it's just an area code.


Greg and Jenn, the soon to be newlyweds behind the United Prerunners Organization and the Rialto Offroad Raceway, are all smiles at the booth. Thank you guys for everything you do, and congratulations on the engagement!

Bob Shepard's beautiful Chevy prerunner, built by Geiser Bros design & development features all the creature comforts one would expect with a luxury sedan, but don't expect this truck to spend a great deal of time on the pavement.


Rick Geiser of Geiser Bros design & development takes a moment to pose in front of his shop's latest project.

Cory Beacham of Race Prep Services raffled off a 30 minute ride in Jesse Jones' Trophy Truck. It would have been the best $1 you ever spent!


Kreg Donahoe of Donahoe Racing operates THE coolest display at this year's offroad expo (for the tech heads); a working shock with an acrylic body, providing an inside look into the mechanics of race shock technology.

Kreg explains some of the technology behind his company's shock. He's pictured describing the NitroSteel® 7/8" shock shaft, a material that features superior wear and corrosion resistance compared to standard chrome plated steel shock shafts.


Jesse of JDfab and the "partybarge_pilot" stand by their Trophy T-100 prerunner.

JDfab's Toyota T-100 long travel kit is one of the finest kits on the market, period. Retaining the four wheel drive, this truck will be the envy of many Chevy and Ford owners.


The Offroad expo was not limited to the big name shops. Upcoming Velocity Fabrication debuted their new long travel F150 kit. With this kind of crafstmanship, it wont be long before Velocity is a big name itself.

The unique spindle on Velocity's F150 kit is truly an original design. It's good to see new companies innovating, which helps progress the sport and make the equipment more affordable.


Not everything at the expo was disco and polished. Charles Hovey's All Ways Racing/ORW class 1 car shows off his race winning paint job. Who cares about the paint when you're winning races?

Tom Kirastoulis stands proud in his Crown Performance exhibitors booth. Crown specializes in producing some of the finest brake and fuel lines in the industry, not just for offroad use, but for the military as well. If the US armed forces can trust their brakelines and fittings to Crown, your prerunner's brake lines are in good hands.

2003 Off Road Expo Photos View the entire gallery here

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